Application
2028
coming soon
2028
coming soon
The bird symbolizes “Next Level”—even when it comes to education. The logical next step: We’re designing the perfect degree program for our vertical Strauss setup. That means specialization modules that integrate our formula for success directly into the curriculum. Brand Building. E-Commerce. Sports Business & Media Partnerships. Textile Innovation. We’re rethinking business—and putting the right tools in your hands.
Forward-looking & Tailor-made
With the start of the 2025 academic year, our Strauss Academy launched its first tailor-made
degree program: International Business (IB)!
Dual education is, after all, the new gold standard in business. At Strauss, you get both sides of the gold medal—studying on campus
and getting hands-on experience right here on campus. After three years, your STRAUSS ACADEMY program will earn you a Bachelor of Arts degree accredited by the
—and the chance at a top job at Bird.
Strauss is the right club for you—top brand, top partners, top training!
Vogel has been partnering with the biggest names in its industry for years. Follow in the footsteps of
, Liverpool FC, and LAFC—and join the Strauss team!
We take a holistic approach to college life. That’s why we offer campus housing modeled after the North American style. Your home base: the ALEA RESORT, just a few minutes’ drive from headquarters. Your own apartment. Gym included. And the ALEA PARK right on your doorstep.
After class: Yoga outdoors. Padel or tennis on the ALEA CENTER COURT. A round of golf at ALEA GOLF. Or a crema with coworkers at BOTANICA. And then off to Linas for after-work drinks.
Lecture halls at the CI Factory in Schlüchtern. Work at the Strauss headquarters in Biebergemünd—live in the booming town of Bad Orb. Just a few minutes’ drive from the Strauss headquarters. A great overall package!
What’s college life like in Los Angeles? What’s it like to live in Malibu? What’s the American way of life really like? Those who venture out into the world grow.
Study abroad—the right way! Included in the package: Pre-Summer School and a semester abroad at our renowned partner university in LA.
We developed our curriculum in collaboration with our educational partner, Provadis University.
It’s perfectly tailored to the vertical profile of our bird.
Education has always been a top priority at Strauss. We are constantly updating our in-house training and degree programs.
We now offer more than 20 training programs and degree tracks. And we’re doing a lot more besides: In 2021, we established a chair for sustainability and textile innovation in Bangladesh. Together with Don Bosco Mission, Strauss recently built a school in Bangladesh. In 2015, the Strauss family made possible the construction of the new Antonius von Padua School—a state-recognized inclusive elementary and special education school in Fulda. In Laos, Strauss helped fund the construction of both a middle school and an elementary school. And right on our doorstep, another educational project by ALEA founder Henning Strauss—the international ALEA SCHOOL in Bad Orb—has gotten off the ground.
Right now, we’re fully focused on our current cohorts.
As soon as the next cohort is in the works, you’ll find all the information you need about applying here.
Do you have questions about the STRAUSS ACADEMY? Contact the Students Team:
