STRAUSS ACADEMY

Study in-house with Strauss

Strauss now has its own in-house degree program! The bird stands for next
level – also in terms of education. The next step: We are building the
perfect degree program for our vertical Strauss setup. In concrete terms, this means that we
are developing specialization modules that integrate our own Strauss success strategy
into the degree program: Branding, E-Commerce, Sports Business
& Media Partnerships, Textile Innovation and much more.

INTERNATIONAL BUSINESS

Accredited & customized

Our Strauss Academy is launching the first tailor-made degree program in 2025: International Business (IB)! Dual is the new business
gold standard anyway. At Strauss, you’ll get both sides of the gold medal in future – studying in-house
and working in-house. After three years, your STRAUSS ACADEMY studies will award you an
accredited Bachelor’s degree – and almost certainly a top job at the Bird.

IN ACCREDITATION

JOIN OUR CLUB

At Strauss, you’re in the right club – top brand, top partner, top training! Vogel has been partnering with the biggest names in their industry for years. Do it like Liverpool FC and the Chiefs – and join the Strauss team!

CAMPUS HOUSING

The STRAUSS ACADEMY offers campus housing based on the
North American model – in the brand new Strauss ALEA RESORT. 
We have apartments for our students there – including a gym –
and the ALEA PARK right on the doorstep. Yoga and jogging in the park,
sports courses after work, a round of tennis or a delicious crema with
colleagues in the Strauss teaching café BOTANICA. The Strauss Campus has been
since 2015 and is now officially a university campus. Lecture halls in the
CI Factory, working at the Strauss headquarters – living in the boomtown
Bad Orb. Just a few minutes by car to Strauss Headquarters. Top
overall package, right?

“The ostrich is expanding its fly zone. This also means that more and more young people from all over Germany, even from all over Europe, want to work for our bird. We are very pleased about this, and with the resort and the new academy, we are continuing to work on our attractiveness as an employer.”

– CEO and owner Steffen Strauss.

CALIFORNIA CALLING - STUDY ABROAD

How is university in Los Angeles? What is it like to live in Malibu? What does the American way of life really feel like? If you go out into the world, you grow. For this reason, the STRAUSS ACADEMY is working closely with a renowned university in LA. Study internationally, and do it right! A pre-summer school is planned at the start of the course and the possibility of a semester abroad during the course.
“During my school and university years, I had the privilege of gaining international experience abroad. This time shaped me and my entrepreneurial and private thinking and actions. I would like to make this invaluable experiences possible for our students.”

– CEO and owner Henning Strauss

ACCREDITED EDUCATION PARTNER

We are designing the curriculum of the initial, accredited International Business (IB) degree program
together with our educational partner, Provadis University – a perfect fit
with the vertical profile of our bird.

ProvdisXStrauss_Partnerlogo

EDUCATION AT STRAUSS

Education has always been a high priority at Strauss. We are constantly expanding our in-house training and study programs. We now offer more than 20 training and study programs. We are also doing a lot in other areas: in 2021, we established a chair for sustainability and textile innovation in Bangladesh. Together with Don Bosco Mission, Strauss recently built a school in Bangladesh. In 2015, the Strauss family made it possible to build the new Antonius von Padua School – a state-recognized inclusive primary and special school in Fulda. In Laos, Strauss jointly supported the construction of a secondary school and an elementary school. ALEA initiator Henning Strauss also recently announced the construction of the international ALEA SCHOOL in Bad Orb.